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Brand Identity Design

If you have made it this far, you have probably realized or learned more about the importance of a strong corporate identity. If you are looking to create a strong corporate identity for your company, brand or organization, you should know that this process is critical. Corporate identity includes elements that define the visual and verbal identity and represent the essence of your brand. The logo, color palette, typography, tagline, voice, scent, and other communication materials create a holistic visual perception of your brand and leave a strong impression on your target audience and competitors. In other words, corporate identity is the impression you create about how your brand looks and feels to audiences and other industry players.

Less is More - Az Çoktur.
(Mies van Der Rohe)


An original brand identity increases the credibility, professionalism and quality of the company.

Brand identity, which is one of the issues to which we show great sensitivity, is very important in terms of expressing the character of the brand. It should be well understood that a good corporate (visual) identity has certain advantages. We can list these advantages under a few headings. 





Creates effective brand perception: Corporate identity is very effective in building the image of a company, organization or brand. A unique corporate identity design is used to more effectively communicate the company's values, goals, and message to customers. This helps customers get a positive impression of the company and improves brand perception, thus increasing its prestige.

Increases credibility: To reach the target audience, it is necessary to mobilize a positive sense of credibility. A consistent corporate identity helps customers trust the company and feel comfortable doing business with it. 

Provides a competitive advantage: A unique corporate identity design (that differentiates the brand from its competitors through its design, adheres to the design principles with its colors, format, typography, reflectivity of the industry) differentiates the brand from other competitors. A consistent corporate identity makes it easier for customers to remember the company.

It helps build better customer relationships: A consistent corporate identity helps customers better understand and relate to the company's values and message.

Promotes a professional image: It makes the company look like a legitimate business to customers, suppliers, and other business partners.

Creating a brand identity is a critical process that shapes the elements that define a company's existence and establishes a strong connection with its target audience. We discuss this process under the following headings.



Strategic Planning:







Goal Setting: The process of defining the company's goals and vision.

Defining the Target Audience: The fundamental step in creating the brand identity according to the needs of the target audience.






Brand Representation; Logo and Iconography:


Powerful logo design: Simple, recognizable and effective logo design service that creates a visual representation of the brand.

Iconography Creation: Design of brand-specific iconographic elements using colors, shapes and symbols.


Color and typography selection:


Emotional impact: Careful selection of the color palette because of the power of color to influence the emotional response of customers.

Determining Typography: Selecting typefaces that reflect the character of the brand.


Sounds and smells:


The voice of the brand: Determining the tone of the company and using it consistently across all communication channels.

Special Scent Experience: Identifying a special scent to create a memorable experience for customers in physical spaces.


Emotional connection: Storytelling and communication:


Powerful storytelling: Effectively telling the story behind the brand.

Defining attitudes and values: Defining the brand's attitude, values and messaging.


Experience and Innovation:


Customer Friendly Experience: Delivering a user-friendly experience to facilitate interactions with customers.

Innovative Solutions: Continually develop new and innovative ideas to stand out in the industry.


Avoid Inconsistencies:


Ensure consistency: Ensuring consistency in brand identity is important to avoid sending mixed messages to customers.

Employee Training: Training employees to adopt the brand identity.


Analysis and Adaptation:


Data Analysis: Analyzing data to measure the performance of the brand identity.

Flexible Approach: Keeping the brand identity flexible by adapting quickly to market changes.

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